Save hours of admin. Close more deals.

AI AGENTS FOR SALES COACHING

MIHOS records, gives reps instant coaching, turns real customer objections into AI roleplays, and automatically handles CRM updates, follow-ups, and next steps.

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Run MIHOS on a real deal

See how it works

Swiss Made Software

Hosted in Switzerland

nLPD / Swiss FADP

GDPR compliant

Record. Coach. Roleplay. Automate.

Everything that happens around every sales meeting.

Before

01

Meeting brief ready.

Customer history

Previous meetings

Open deal

Next steps

Your rep walks in fully prepared.

During

02

Recording

Conversation recorded.

Full meeting recorded

Automatic transcription

Objections & needs captured

No notes. No typing.

After

03

Coaching ready

AI roleplay ready

CRM + follow-up done

Coaching, roleplay & admin ready.

Personalized coaching

AI roleplay from real objections

CRM updated

Follow-up drafted

Next steps created

Meeting over. Coach your reps 100x faster with MIHOS.

Every meeting becomes personalized sales coaching.

Every rep gets feedback. Every meeting becomes practice.

MIHOS analyzes what actually happened in the conversation, shows reps exactly what they did well, what they missed, and what to do differently next time.

Every meeting scored against your playbook
Jump straight to the moments that need work
See what the rep should do differently next time
Coach every rep without reviewing every conversation

MIHOS Coach

Illustrative demo

CustomerJohn Miller

MeetingKitchen renovation consultation

Duration34:18

StatusMeeting analyzed

00:0034:18

Playbook score

68/ 100

Discovery84

Need identification78

Objection handling54

Financing31

Next step72

Your focus for the next meeting

Ask one more question before answering price objections.
Introduce financing when budget resistance appears.
Secure a dated next step before leaving.

Customer said · 04:41

“The other quote is cheaper.”

What happened: The rep immediately defended the price without first understanding what the customer was comparing.
What to improve: Ask what the competing offer includes before defending your own price.

Try this next time

“Besides price, what feels stronger about their offer?”

Customer said · 18:12

“I’m not sure I want to spend that much right now.”

What MIHOS saw: Financing was never introduced. The conversation moved straight to reducing the scope of the project.
What to improve: Introduce monthly financing before discounting or reducing scope.

Try this next time

“If we spread it monthly, does the full kitchen come back on the table?”

What the rep did well · 07:26

Strong discovery.

Why it worked: You clarified installation timing and who else was involved before presenting the solution.
Keep doing this: Discovery scored 84. It is why the customer stayed in the conversation after the price came up.

Worth repeating

“Who else is deciding with you, and when do you need it installed?”

Practice these objections in Arena →

What happens in the room matters.

49%

close rate when the process is actually followed

Against 32% for reps at 0-10% adherence. Seventeen points, same leads.

6.3×

higher average ticket on the same appointments

$8,592 at high adherence versus $1,367 at low.

38,470

field appointments behind these numbers

Across 46 home-services companies. Not a sample of three.

Source: Rilla Labs field-sales benchmark. This is a public industry benchmark on what process adherence is worth, not a MIHOS performance claim. MIHOS is what makes adherence measurable: it shows, meeting by meeting, whether your process actually happened.

Turn your past customer conversations into AI Roleplay for your reps.

MIHOS uses real objections and situations your team faced in the field to create AI customers your reps can talk to and practice with, before the next real conversation.

✓

Practice the objections your customers actually make

✓

Rehearse real sales conversations before the real call

✓

Build confidence through unlimited practice

✓

Get new reps customer-ready faster

✓

Spend less manager time on repetitive roleplays

Real objections

Voice AI

Playbook scoring

Instant feedback

Practice it in the Arena. Win it in the field.

Enter Arena

Live roleplay

02:14

AI customer

Simulated homeowner · Home improvement

Customer speaking

“The other quote is cheaper. I need to speak to my wife.”

Scenario

Price objection · decision maker absent

Built from the objections your reps actually hear in the field.

Mute

Pause

End & score

Live playbook score

Discovery

92

Objection

61

Financing

24

Next step

70

The rep talks. The customer pushes back. MIHOS scores the conversation against your playbook, before the real meeting, not after.

Built for how your market actually sells.

Automotive

The customer likes the vehicle but leaves without signing. MIHOS shows whether the rep understood the real buying criteria, positioned leasing or financing, handled the competing offer and secured a concrete next step.

CRM

updated

Email

follow-up drafted

Next step

secured

HVAC & Climate

The customer understands the technical solution but hesitates on price. MIHOS shows whether the rep connected the solution to the real problem, quantified the value, handled the objection and secured the next step.

Quote

follow-up prepared

Objection

captured

Manager

jumps to the moment

Home Improvement & Energy

“The other quote is cheaper, and I need to speak to my wife.” MIHOS surfaces the competitor quote, the absent decision maker, the price resistance and the financing that was never discussed, then turns those moments into the next action, the follow-up and the coaching.

Competitor

quote flagged

Decision maker

absent

Financing

never introduced

Security

“I need to think about another monthly subscription.” MIHOS shows where the objection appeared, how it was handled, and whether the rep secured a concrete next step. Alarm, monitoring, residential and business.

Objection

captured

Commitment

clarified

Next step

secured

Insurance & Pension

Commercial performance is one layer. Conduct is another. MIHOS captures the needs raised, the recommendation given, the objections, the disclosures made and exactly what was promised to whom.

Needs

captured

Disclosures

logged

Commitments

traceable

Stop guessing what customers think. Ask what they actually said.

MIHOS turns real customer conversations into a live view of your market. No survey to send. The answers are already in the field.

Ask MIHOS

→

What are customers saying about our new pricing?

→

Why are we losing to this competitor?

→

Which objections are growing this month?

→

What do customers ask before choosing financing?

→

What changed after we launched the new offer?

Region

Team

Product

Outcome

Time period

Every answer takes you back to the meetings and the moments behind it.

Ask MIHOS

Illustrative demo

You ask

It reads your real meetings

MIHOS answers

From pattern to proof.

Ask MIHOS

Works inside your stack.

Connect MIHOS

HubSpot

Salesforce

Zoho

Mailchimp

Google Calendar

Zapier

OpenAI

Gmail

Make

Outlook

HubSpot

Salesforce

Zoho

Mailchimp

Google Calendar

Zapier

OpenAI

Gmail

Make

Outlook

Pipedrive

monday.com

Microsoft Teams

Close

Slack

Marketo

Brevo

Zoom

n8n

Customer.io

Pipedrive

monday.com

Microsoft Teams

Close

Slack

Marketo

Brevo

Zoom

n8n

Customer.io

Notion

Airtable

Anthropic

Vertex AI

Microsoft Azure

Hugging Face

Intercom

Zendesk

LiveChat

Notion

Airtable

Anthropic

Vertex AI

Microsoft Azure

Hugging Face

Intercom

Zendesk

LiveChat

Your admin chooses what MIHOS can write. Approved fields only, no silent overwrites, every write logged and every change reversible, across the CRM, calendar and email your team already uses.

Five agents. One field deal.

Preparation. Customer history, previous meetings, emails and open commitments assembled before the rep walks in.

Customer and deal history

Commitments made last time

The next step, ready

Roleplay & brief

Coaching

Next step

Meeting analysis. Needs, objections, competitors, pricing, financing and commitments, structured while the rep stays focused on the customer.

“The other quote is cheaper.”

ObjectionCompetitorPrice 04:41

Coaching. Every meeting scored against your playbook. The rep sees their own coaching before the manager does.

Playbook score92

WEEK 1WEEK 12

Execution. CRM updated, follow-up drafted, tasks created, next action set. Approved fields only, every write logged.

CRMDeal updated · follow-up drafted

APPROVED FIELDS ONLY3 WRITES LOGGED

Learning. Won, lost, higher ticket, no decision. Each outcome connects back to the meeting that produced it.

No consent. No recording.

Questions about data, consent or deployment?

Talk to us