MIHOS for Automotive Retail
Coaching, practice and evidence for dealer groups.
The deal is won on the floor, long before the desk.
MIHOS listens to the showroom conversation, scores it against your own process, and turns what your best salespeople do into practice every site can run.
Where the month is lost.
Not in the stock, not in the discount. In the twenty minutes on the floor nobody ever hears.
Your sales manager coaches four people
One manager, forty salespeople, thousands of showroom visits a month. Everyone else is coached by nobody, and the desk only ever sees the deals that already made it that far.
The gap nobody can explain
Same stock, same brand, same footfall. One salesperson closes one visit in four, another one in ten. Nobody can name the three things the first one does differently.
A showroom visit becomes a name and a phone number
The budget, the wife's objection, the lease ending in March, the competitor already visited: all of it is gone. What is left in the system is a lead, a model and a status.
What is one point of close rate worth across the group?
Same leads. Better closing. Move the five numbers, pick your currency. The arithmetic is yours, MIHOS only moves the close rate.
Based on 46 selling weeks a year. Everything above is computed from the numbers you entered. It is a model of your own pipeline, not a guaranteed performance increase.
Every showroom visit, scored against your own process.
Not a transcript. A score, the three moments that decided it, and the one thing to change tomorrow.
- Propose the test drive in the first ten minutes, not after the price.
- Frame the trade in with a range and a date, before it becomes the whole negotiation.
- Leave with a dated appointment, both decision makers present.
"I can get the same car cheaper across the border."
"Let us compare what is actually in the two prices, then you decide."
The test drive was never proposed.
"The keys are here. Fifteen minutes, and then we talk numbers."
Strong needs discovery.
"Tell me about the longest drive you make in a normal year."
The objection that cost the car, on repeat.
MIHOS turns the objections your salespeople actually heard last week into an AI customer they can argue with tonight, on your own models and offers.
"I can get the same car cheaper across the border."
The salesperson talks. The customer pushes back. MIHOS scores the conversation against your process before the real visit, not after.
Thirty sites. One process.
Every visit adds to the same brain. What your best salespeople do stops being folklore and becomes the process.
showroom visits a year, captured and scored
The top 10% propose the test drive before the price is ever mentioned.
On "I want to think about it", the best use the same three moves, in the same order.
The new electric range is presented correctly everywhere except two sites.
A coaching point on the salesperson's next visit.
A new Arena scenario, on your own models.
A benchmark the group sales director can act on.
Live in six weeks, on your own material.
No generic training. MIHOS is built from your models, your offers and the way your best salespeople actually sell.
Model range, offers, finance products, the steps of a showroom visit, the objections your salespeople hear, and interviews with three of your best. That becomes your scoring grid.
Each person gets scenarios matched to the model, the customer profile and the skill they are weakest on. The first real visits come back scored.
Who has mastered what, which model is presented badly, which objection ends visits, and where one hour of coaching is worth the most.
Recording runs with consent, on Swiss infrastructure. Nothing is used to train a public model.
Bring one real showroom visit.
Forty five minutes on one of your own deals. You will see the score, the moments and the coaching before you decide anything.